A Guide to the Entrepreneurial Mindset for Creatives

With a focus on practical business skills and strategies for creatives, A Guide to the Entrepreneurial Mindset for Creatives will step out of the box of a traditional small business model and open a world to creative entrepreneurial skills. This hands-on series will take an in-depth look at prospective and current business practices, envisioning a healthier balance between business and artistic output.

The class provides access to business-building tools, identifies opportunities, strengthens networks, refines the promotion of brands and goods while discovering ways to reduce costs and increase income. Participants will troubleshoot issues specific to creative business development. This class is based on a curriculum developed in conjunction with myself, Grand Valley State University’s Center for Entrepreneurship and Innovation, and the Dwelling Place of Grand Rapids.

**We are currently working on a facelift for the cohort curriculum and we hope to offer the next virtual cohort in January or February. In addition, we’ll be launching a pre-recorded series this Summer or early Fall for those that like to go at their own pace.

In the meantime, if you are interested in hosting a workshop, boot camp, or class series, reach out to Alaina at alaina@gemcreativemi.com

Past Cohort Cohorts:

Cohort #1Pictured: Terrance Weinzierl, Chris Fredericks, Marco Riolo, Hallie LeBlanc, Adora Trostle, Eliza Fernand, Alysha Lach-White, Emily Veldman, Amanda Carmer, Courtney Jones, Rachelle Wunderink, and Laurel Dugan

Cohort #1

Pictured: Terrance Weinzierl, Chris Fredericks, Marco Riolo, Hallie LeBlanc, Adora Trostle, Eliza Fernand, Alysha Lach-White, Emily Veldman, Amanda Carmer, Courtney Jones, Rachelle Wunderink, and Laurel Dugan

Cohort #2Pictured: Nick Nortier, Elyse Welcher, Alyssa Fergusson, Emilie Eklund, Megan Shay, and Vanessa Autumn

Cohort #2

Pictured: Nick Nortier, Elyse Welcher, Alyssa Fergusson, Emilie Eklund, Megan Shay, and Vanessa Autumn

Cohort #4Pictured: Emma Hoekstra, Mary, Zenobia Taylor-Weiss, Mindy Tagart, and Zoe Wilson. Class Instructors, Jenn Schaub and Alaina Clarke

Cohort #4

Pictured: Emma Hoekstra, Mary, Zenobia Taylor-Weiss, Mindy Tagart, and Zoe Wilson. Class Instructors, Jenn Schaub and Alaina Clarke


I am always collecting videos and testimonials from past participants. Have something you want to share?! Email me: alaina@gemcreativemi.com